Our Team

We have the education, experience and passion to help.

OUR Team

We have the education, experience and passion to help.

Jonathan Silk, Ph.D.

Co-Founder and Partner

Jonathan applies design thinking at the intersection of organizational development and positive organizational change. He loves seeing clients have “aha” moments, then seeing those moments transform into new, useful ideas and solutions that make life and work better.

Jonathan began applying design thinking concepts while he was a U.S. Army officer. He served in various command and leadership positions, leading soldiers in Iraq, Korea and Afghanistan. As an advisor to the Afghan National Police, he used design thinking to develop training experiences in partnership with the Afghans. As an Assistant Professor at West Point, Jonathan brought design concepts to his leadership classroom, developing challenging in-class learning experiences for his students. These experiences helped his students see how the rapid prototyping process enhances decision-making and organizational learning.

After transitioning from the Army, Jonathan served as the Executive Director of Leader Development at the University of North Texas Health Science Center. There, he was responsible for the leadership development and design thinking programs for 4,000 faculty, staff and students, preparing members of the UNTHSC team to lead effectively in higher education and collaborative healthcare team environments.

In his work with Bridge 3 Design Group, Jonathan continues to apply design-based concepts in engagements with clients across the spectrum of industries and professions. His education includes a Ph.D. in Global Leadership and Change from Pepperdine University, with a research focus on understanding and improving team functioning within global organizations.

You can connect with Jonathan on LinkedIn


Michele Norton, Ph.D.

Co-Founder and Partner

Michele’s love of design began during her early years of teaching. Her students loved engineering design projects and other design-based learning experiences. She would use these learning experiences to develop both their content knowledge and their social and emotional skills.

When she moved into administration, Michele helped her school begin the process of becoming a STEAM school. She loved watching the student’s faces light up with excitement as they designed solutions to difficult problems. Design helped her students embrace failure and look at challenges with hope and excitement instead of fear of judgment.

For Michele, design is a place where new ideas become visible. The new possibilities you never knew existed expand your perspective and provide you with new insights on the path forward. While earning her Ph.D. at Texas A&M University, Michele’s research focused on utilizing design-based learning experiences to help individuals flourish as their best-loved self.

Beyond education, Michele has done design thinking work with a variety of different organizations. Whether an organization or a classroom of seven-year-olds, she loves the moments of increased energy when a new idea surfaces and the possibility of a new solution expands to new frontiers.

You can connect with Michele on LinkedIn.